Job Hunters Guide Using Apple As An Example
Herein are ideas for job seekers researching a new job. An Apple Social Media Marketing Manager position is used as an example of how you would research that particular job. We rec using CoKnown Confidential for privacy reasons.
job seeker, employment, get hired, company research, looking for a job, CoKnown Confidential
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    Information SmartMark:
    Shows Information found on the Internet
    site name:  apple.com
    page title:  Apple - Jobs at Apple (us)
    added by:  Kyle May
    added on:  May 23, 2013, 07:46 AM
    Apple - Jobs at Apple (us)

    Information SmartMark:
    Shows Information found on the Internet
    site name:  apple.com
    page title:  Apple - Jobs at Apple - Corporate (us) - Hardware Engineering
    added by:  Kyle May
    added on:  May 23, 2013, 07:48 AM
    Apple - Jobs at Apple - Corporate (us) - Hardware Engineering

    Information SmartMark:
    Shows Information found on the Internet
    site name:  apple.com
    page title:  Apple - Jobs at Apple-Search
    added by:  Kyle May
    added on:  May 23, 2013, 07:49 AM
    Apple - Jobs at Apple-Search

    Information SmartMark:
    Shows Information found on the Internet
    site name:  glassdoor.com
    page title:  Apple Reviews | Glassdoor
    added by:  Kyle May
    added on:  May 23, 2013, 07:49 AM
    Apple Reviews | Glassdoor

    A free inside look at Apple reviews for 111 companies. 1,503 company reviews and salaries posted anonymously by employees.

    Information SmartMark:
    Shows Information found on the Internet
    site name:  glassdoor.com
    page title:  Apple Salaries | Glassdoor
    added by:  Kyle May
    added on:  May 23, 2013, 07:51 AM
    Apple Salaries | Glassdoor

    Average Apple salary is $73,457. A free inside look at Apple salaries posted anonymously by employees.

    Information SmartMark:
    Shows Information found on the Internet
    site name:  linkedin.com
    page title:  Apple | LinkedIn
    added by:  Kyle May
    added on:  May 23, 2013, 07:52 AM
    Apple | LinkedIn

    Welcome to the company profile of Apple on LinkedIn. Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and...

    Information SmartMark:
    Shows Information found on the Internet
    site name:  apple.com
    page title:  Apple - Jobs at Apple-Search
    added by:  Kyle May
    added on:  May 23, 2013, 07:53 AM
    Apple - Jobs at Apple-Search

    Information SmartMark:
    Shows Information found on the Internet
    site name:  w3schools.com
    page title:  Introduction to HTML
    added by:  Kyle May
    added on:  May 23, 2013, 07:53 AM
    Introduction to HTML

    Information SmartMark:
    Shows Information found on the Internet
    site name:  wikipedia.org
    page title:  Social media - Wikipedia, the free encyclopedia
    added by:  Kyle May
    added on:  May 23, 2013, 07:54 AM
    Social media - Wikipedia, the free encyclopedia

    Information SmartMark:
    Shows Information found on the Internet
    site name:  apple.com
    page title:  Apple - iWork - Keynote - Create captivating presentations easily.
    added by:  Kyle May
    added on:  May 23, 2013, 08:01 AM
    Apple - iWork - Keynote - Create captivating presentations easily.

    Information SmartMark:
    Shows Information found on the Internet
    site name:  google.com
    page title:  aapl - Google Search
    added by:  Kyle May
    added on:  May 23, 2013, 08:04 AM
    aapl - Google Search

    Information SmartMark:
    Shows Information found on the Internet
    site name:  apple.com
    page title:  Apple - Press Info
    added by:  Kyle May
    added on:  May 23, 2013, 08:07 AM
    Apple - Press Info

    Information SmartMark:
    Shows Information found on the Internet
    site name:  yelp.com
    page title:  Apple, Inc. - Cupertino, CA
    added by:  Kyle May
    added on:  May 23, 2013, 08:09 AM
    Apple, Inc. - Cupertino, CA

    20 Reviews of Apple, Inc. "Where magic happens iPhones, Macs, iPads are designed here. If you're lucky enough to know people who work here check out the cafeteria. Otherwise be sure to visit the company store and get some swag (it's not cheapâ?¦

    Information SmartMark:
    Shows Information found on the Internet
    site name:  facebook.com
    page title:  Apple Inc. - Cupertino, California - Corporate Office, Computer Store | Facebook
    added by:  Kyle May
    added on:  May 23, 2013, 08:15 AM
    Apple Inc. - Cupertino, California - Corporate Office, Computer Store | Facebook

    Apple Inc., Cupertino, California. 9,095,562 likes · 35,336 talking about this · 105,712 were here.

    Information SmartMark:
    Shows Information found on the Internet
    site name:  chron.com
    page title:  10 Critical Interview Questions to Prepare For | Chron.com
    added by:  Kyle May
    added on:  May 23, 2013, 08:17 AM
    10 Critical Interview Questions to Prepare For | Chron.com

    Even the best candidate on paper can have a lackluster interview if he fails to adequately prepare. Part of getting ready for an interview is formulating rough answers to some important questions, so ...

    Information SmartMark:
    Shows Information found on the Internet
    site name:  theladders.com
    page title:  
    added by:  Kyle May
    added on:  May 23, 2013, 08:20 AM
    The Ladders interview questions

    The answer to 'Tell me about yourself' can be the difference between getting hired and ending the interview. Be prepared with these 5 stories.

    Information SmartMark:
    Shows Information found on the Internet
    site name:  doostang.com
    page title:  The 10 Critical Questions to Ask When Scheduling a Job Interview |
    added by:  Kyle May
    added on:  May 23, 2013, 08:21 AM
    The 10 Critical Questions to Ask When Scheduling a Job Interview |

    Information SmartMark:
    Shows Information found on the Internet
    site name:  about.com
    page title:  Interview Questions to Ask the Employer
    added by:  Kyle May
    added on:  May 23, 2013, 08:23 AM
    Interview Questions to Ask the Employer

    Interview questions to ask the employer, as well as questions you shouldn't ask an interviewer during a job interview.

    Information SmartMark:
    Shows Information found on the Internet
    site name:  theladders.com
    page title:  Prep Your 30-, 60-, 90-day Business Plan for the Job Interview
    added by:  Kyle May
    added on:  May 23, 2013, 08:27 AM
    Prep Your 30-, 60-, 90-day Business Plan for the Job Interview

    Show your potential employer how serious you are about getting that sales job. Impress a hiring manager with a 30-day, 60-day, 90-day business plan at the interview.

    Information SmartMark:
    Shows Information found on the Internet
    site name:  amazon.com
    page title:  Finding a Job Fast Using a 30 / 60 / 90 Day Plan: Peggy McKee: Amazon.com: Kindle Store
    added by:  Kyle May
    added on:  May 23, 2013, 08:28 AM
    Finding a Job Fast Using a 30 / 60 / 90 Day Plan: Peggy McKee: Amazon.com: Kindle Store

    Finding a Job Fast Using a 30 / 60 / 90 Day Plan: Peggy McKee: Amazon.com: Kindle Store

    Information SmartMark:
    Shows Information found on the Internet
    site name:  safetyxchange.org
    page title:  An Action Plan for Your First 100 Days | SafetyXChange
    added by:  Kyle May
    added on:  May 23, 2013, 08:29 AM
    An Action Plan for Your First 100 Days | SafetyXChange

    It's a principle that applies to any person who assumes a new position of leadership, whether it's the President of the United States taking the oath of office

    added by:  Kyle May
    added on: June 14, 2012, 10:49 PM
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List View
Information about the company to which you are applying.

You are going to want to do research about the company and (if appropriate) the division to which you are applying & interviewing.

Use this tab to collect such information as size ($ & staff), the range of their products &/or services, any publicly available financial info, what their year-over-year growth (or decline) has been, and anything else you deem relevant.

Probably one of the most important things will be to learn all you can about the company's competitors.

 


List View
Find out everything you can about what people are saying about the company.

You want to review sites like Glassdoor to see what people are saying about working at the company.  There are plenty of other social media sites that will give you an idea of what this company is all about. Check Yelp, Google reviews, etc...

Do searches using multiple search engines to get a better idea of what's out there about the company using different search terms to really uncover the answers.

Sites such as Glassdoor also frequently provide salary ranges for certain positions which can certainly prove helpful.


List View
Who do you know?

When you find a company of interest, regardless of whether or not there is an open position, check LinkedIn and your other networks (Facebook, G+, etc...) to see who you know there. If you've found a place you really want to work, check to see who they're hiring. If there's something of interest, use your connections to get your cover letter and resume past the screening (and fillers of the round file) HR department. You need to get to the decision makers/hiring manager.  Connections will get you much farther than simply applying and hoping that you'll stand out from the 100s or 1,000s of other applicants.


Apple Inc. - Cupertino, California - Corporate Office, Computer Store | Facebook
List View
Focus on what you would do in that role.

When you identify what appears to be a good role for you, really dig into the duties and responsibilities to determine what they are and how you would do them.  There may likely be some terms with which you are not familiar. If that's the case, make sure to do your research and find out what they are. For example, the role may require you to know how to use specific systems and/or processes and procedures. You need to know what those are specifically and if you haven't used them what you have used that would allow you to quickly ramp up and become productive in this new role.


Apple - iWork - Keynote - Create captivating presentations easily.
Social media - Wikipedia, the free encyclopedia
List View
Be Ready For Theirs AND Make Sure You Have Some Too.

Preparing for the now-common behavioral interview can be daunting. However, with preparation you'll come to feel much more comfortable. There are tons of articles out there about the most common interview questions with lots of great suggestions about how to answer.

During the interview you will invariably be asked if you have any questions. You must take advantage of this time to distinguish yourself from your competition. You should have a list of 10-15 questions that you created before the interview and will probably have thought of a few more during the interview itself. There are lots of sites out there that tell you what questions would be appropriate for your experience and type of position. Do an online search and put together a list of those questions to bring with you. If you say you don't have any questions to an interviewer you might as well just tell them you don't want the job. 


The 10 Critical Questions to Ask When Scheduling a Job Interview |
10 Critical Interview Questions to Prepare For | Chron.com
List View
Develop your strategic plan well in advance of your interview.

Depending on the level and type of position you will be greatly helped by having a general to very specific strategic plan. Some call these 30,60,90 day plans or sometimes for executive positions, the first 100 days. The titles aren't nearly as important as the completion and implementation of these incredbily useful tools.  Through the development of your personal strategic plan of how you intend to do this job you will prove that you can and will do the work.  This is absolutely essential to the hiring manager.  In addition, as you develop your strategic plan, you will gain great insight into the job and company allowing you to ask specific and relevant questions about the role that your competing interviewees would never uncover.


Finding a Job Fast Using a 30 / 60 / 90 Day Plan: Peggy McKee: Amazon.com: Kindle Store
Prep Your 30-, 60-, 90-day Business Plan for the Job Interview